CRM Integration Services That Actually Work

Stop losing leads and revenue to broken CRM integrations. We build custom Salesforce, HubSpot, and Marketo integrations that sync your data correctly - so your marketing and sales teams can finally work from the same playbook.

Trusted by fintech, SaaS, and professional services companies across the United States and Europe.

If Your Revenue Teams Are Fighting These Battles, You're Not Alone

Mid-market companies use 8-15 different tools on average. Without proper CRM integration and marketing automation workflows, revenue teams spend 40% of their time on manual work instead of strategy.

Your CRM and Marketing Tools Don't Talk

Your Salesforce and HubSpot integration keeps breaking. Marketing qualified leads disappear into thin air. Sales can't see which campaigns are working. Custom fields don't sync. Everyone blames everyone else. The native connector promised seamless integration - but it can't handle your custom objects, complex lead routing, or bidirectional field updates.

Your Team Wastes 20+ Hours Weekly on Manual Data Work

Someone manually exports leads from HubSpot, cleans the CSV, imports to Salesforce, fixes errors, updates fields, creates reports, and prays nothing broke. Every. Single. Week. That's $60,000+ in wasted salary annually. Plus the deals you're losing because follow-up is too slow.

You Can't Track Revenue Attribution

Which marketing campaigns actually drive revenue? No one knows. Your data lives in silos - HubSpot has marketing data, Salesforce has sales data, neither talks properly, and your attribution reports are basically fiction. You're spending on marketing but can't prove what works. Your sales forecasts are guesswork. The Real Cost: Mid-market companies lose 15-20% of potential revenue to integration problems - missed leads, slow follow-up, duplicate work, and bad data decisions.

Custom CRM Integrations Built for Your Actual Business Logic

Most companies don’t have an integration problem – they have a bad integration problem.

The native HubSpot-Salesforce connector works great… until you need custom objects. Or conditional field mapping. Or intelligent lead routing. Or bidirectional sync that doesn’t create duplicates.

That’s where we come in.

We’re technical specialists who build custom CRM integrations using Google Apps Script, APIs, and middleware – handling the complex business logic that plug-and-play connectors can’t touch.

We're Expert In

What Makes Our CRM Integration Services Different

✓ We Speak Both Technical and Business

We don’t just connect APIs – we understand your revenue process. We map your actual lead flow, sales stages, and data requirements, then build integrations that match how your team actually works.

Most agencies know HubSpot or Salesforce. We’re certified in both, plus Marketo. We understand the platforms deeply enough to solve problems other consultants can’t.

✓ You Own Everything We Build

No vendor lock-in. No ongoing retainer required.

You get the complete integration code, detailed documentation, video walkthroughs, and training for your team. Six months later, if you want to modify it yourself, you can.

Other agencies keep you dependent. We make you independent.

✓ Built for Scale, Not Just Today

We architect integrations that handle growth – 10x lead volume, new sales territories, additional custom objects, or merging acquisitions.

Your integration won’t break when you hire your 100th employee or expand to Europe.

✓ Real Error Handling and Monitoring

Integration broke at 2 AM and no one noticed for 3 days? Never again.

We build comprehensive error logging, automated alerts, and monitoring dashboards. You know immediately when something needs attention – not when sales complains about missing leads.

How We Solve Your CRM Integration Challenges

CRM Consulting

Custom Salesforce to HubSpot Integration Services

Your Salesforce and HubSpot systems should work together seamlessly - but the native connector falls short when you need custom object sync, complex field mapping, or bidirectional updates that don't create data chaos.

How to Find a Good CRM Consultant

Marketing Automation Workflows & Lead Management

Your marketing automation platform can do so much more than email blasts. We build sophisticated workflows that nurture leads, score engagement, route opportunities, and automate your entire revenue funnel.

Who is a CRM Consultant

Marketing Operations Consulting & CRM Data Strategy

Messy CRM data undermines everything - reporting, attribution, sales productivity, and customer experience. We audit your data architecture, fix structural issues, and establish governance so your revenue data actually supports decisions.

HubSpot for Law Firms

Marketo Integration Services & Program Development

Marketo is powerful - but only if it's properly integrated with your CRM and configured for your specific revenue model. We connect Marketo to Salesforce, optimize your program structure, and build the automations that turn engagement into revenue.

Real Results from CRM Integration Projects

Our law firm was struggling to get the most out of our CRM, HubSpot. Wacmediya stepped in and transformed our experience. Their expertise in fine-tuning the CRM to our needs and providing training for our team was a game-changer.
Steve Harley
Co-Founder
As a solo practitioner, managing client relationships through various CRM systems felt overwhelming. Wacmediya came to the rescue by optimizing our use of HubSpot. They provided invaluable insights and customized solutions that made the system work seamlessly for us.
Jammie Cleveland
Managing Attorney
Managing a successful law firm means balancing many tasks, and social media was always a challenge for us. Wacmediya stepped in and took over our social media management with finesse.
Michelle J.
Attorney

Common Questions About CRM Integration Services

How is custom CRM integration different from the native HubSpot-Salesforce connector?

The native connector is great for basic sync, but it struggles with:

  • Custom objects and relationships
  • Complex field mapping with conditional logic
  • Bidirectional updates that need conflict resolution
  • Territory or rule-based lead assignment
  • Custom data transformations
  • Advanced error handling

 

Custom integrations use APIs and middleware to handle your specific business logic. If you’ve tried the native connector and it’s not cutting it, custom integration is the answer.

Most projects take 4-6 weeks from kickoff to launch:

  • Week 1: Discovery and audit
  • Week 2: Solution design and approval
  • Weeks 3-5: Build and testing
  • Week 6: Deploy and training

 

Complex multi-system integrations (3+ platforms) may take 8-10 weeks. We provide a detailed timeline in your proposal.

You have three options:

  1. Fix it yourself – You own all the code and documentation
  2. Ad-hoc support – Contact us as needed ($150/hour)
  3. Maintenance retainer – Ongoing monitoring and support ($1-3K/month)

 

Most clients run independently after our knowledge transfer. The integration is yours to maintain, modify, or hand off to another developer.

HubSpot, Salesforce, and Marketo are our primary platforms, but we also integrate:

  • Pipedrive
  • Zoho CRM
  • Microsoft Dynamics
  • ActiveCampaign
  • Pardot
  • And custom platforms via API

 

If it has an API, we can integrate it.

Pricing depends on complexity:

  • Simple integrations: $8,000-12,000 (single system sync, basic field mapping)
  • Standard integrations: $15,000-25,000 (multi-system, custom objects, workflows)
  • Complex integrations: $30,000-40,000+ (multiple platforms, advanced logic, data migration)

 

We provide fixed-price quotes after understanding your requirements. No hourly billing surprises.

View detailed pricing →

Absolutely. Common pilot projects:

  • Fix your broken HubSpot-Salesforce sync ($8-12K)
  • Build one critical workflow automation ($5-8K)
  • Audit your current integration and provide recommendations ($2-3K)

 

Many clients start small to validate our capabilities before expanding to larger projects.

No. We work with marketing ops managers, sales ops leads, and revenue operations directors who understand the business requirements but aren’t technical.

We translate business needs into technical solutions and explain everything in plain language. Your team doesn’t need to know APIs or code.

You still have:

  • Complete source code with detailed comments
  • Technical documentation of every integration point
  • Video walkthroughs of how everything works
  • Field mapping documents
  • Troubleshooting guides

 

Any competent developer can understand and maintain our work. We design for handoff, not dependency.

Security practices:

  • All credentials stored in secure, encrypted systems
  • API keys rotated after project completion
  • OAuth authentication where available
  • We never store customer data on our servers
  • NDA signed before accessing any systems
  • GDPR and SOC 2 compliant processes

 

For regulated industries (healthcare, finance), we follow industry-specific compliance requirements.

Yes. Data migration services include:

  • Data extraction from legacy systems
  • Cleaning and deduplication
  • Field mapping to new CRM
  • Staged migration with validation
  • Historical data preservation

 

Data migration typically adds 2-3 weeks to project timeline and $5-10K to budget depending on data volume and quality.

Minor tweaks: Included in original scope.

Major changes: We provide a change order with cost and timeline impact before proceeding. You approve or decline. No surprise charges.

We build in 10-15% buffer for reasonable adjustments.

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